Dole Food Company Partners With Disney's Wish For Healthy Living Initiative; Bil Goldfield Comments
CHARLOTTE, NC - In honor of Disney’s Wish hitting theaters next month on November 22, Dole Food Company has partnered with the media behemoth for another strategic campaign. The Making Healthy Wishes Comes True campaign will utilize a host of in-store, at-home, and virtual activities to spotlight the anticipated new film and continue the celebration of 100 years of Disney Animation.
“For 100 years, Disney has shown us that there’s no greater magic in the universe than a true wish in your heart,” said Bil Goldfield, Dole’s Director of Communications. “At Dole, our wish is to make the world a healthier place. We are asking believers everywhere to share their wishes of health and happiness with us, so they can inspire the world toward a better, brighter tomorrow.”
Continuing through March 31, 2024, this campaign includes new recipes, interactive digital downloads, in-store collectible stickers, and a series of inspirational how-to virtual classes. A special feature of the campaign is a set of six collectible DOLE® Banana stickers and one unique DOLE® Pineapple tag featuring characters from Wish.
Dole will offer a downloadable, printable Dole Peel and Play Sticker and Enchanted Recipe Book featuring spaces for each sticker and a character-inspired recipe. The sticker book features an interactive experience that allows customers to recite a rhyming recipe enchantment and unlock a special video surprise on each character page.
The company will also host a virtual class in November to guide influencers, bloggers, and healthy-living enthusiasts through the preparation of a Disney’s Wish-inspired recipe, demonstrate how to use the Magic Banana Wands, and offer seasonal meal and entertaining tips.
A series of dedicated posts on Dole’s Facebook, Instagram, Twitter, and Pinterest pages will bring the wish-filled initiative to hundreds of thousands of followers. Dole is also working with retailers to develop point-of-sale (POS) and other in-store materials that can engage directly with shoppers in supermarkets.
We hope to see this whimsical campaign at retail very soon!
