Duda Farm Fresh Foods' John Alderman Discusses Florida Corn Season
SALINAS, CA - Not to be corny, but I’ve got some kernels of information about one of Duda Farm Fresh Foods’ most popular programs: Florida corn! Now is the time for retailers to stalk up on this quintessential spring and summer veg, and Duda is locked and loaded with a high-quality supply.
“We’re currently about halfway through our Florida corn season,” John Alderman, Sales Manager, Eastern Sales, told me in a recent interview. “Quality and supplies have been strong for this year’s crop, and we look forward to meeting spring and summer demand for corn.”
Memorial Day in particular presents a prime opportunity for retailers to promote corn, as the holiday is one of this category’s highest sales drivers.
“It’s an item customers expect to go on promo this time of year,” John continued. “Shoppers are planning entire events around the vegetable as summer eating occasions heat up.”
For Memorial Day and beyond, retailers should be building eye-catching displays with corn featured prominently at the front and center. Plus, a little consumer education via cross-merchandised items and season updates never hurt anybody.
“Utilize end caps and promo materials to draw shoppers’ attention to the displays you build throughout the grocery store. Plus, it’s important to make sure shoppers know we are in peak season for Florida corn,” John added.
As ANUK continues to keep an eye on spring and summer produce programs, stick with us for the latest and greatest.