Duda Farm Fresh Foods Launches “Sizzling Sweet Summer" Sweepstakes; Nichole Towell Shares
OVIEDO, FL - If you have social media, it’s highly likely that you saw videos of the catchy—and adorable—corn song, “It’s Corn,” that went viral. With corn still fresh in everyone’s mind, Duda Farm Fresh Foods has launched the Sizzling Sweet Summer Sweepstakes, encouraging consumers to add Dandy® sweet corn to their baskets while positioning the company as a premier brand this season.
“We’ve seen corn become synonymous with the summer season, especially on the grill and in fresh salads or dips,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement at Duda Farm Fresh Foods. “Though we are known for our celery products, we are excited to showcase our Dandy sweet corn throughout this promotion and to offer our shoppers more insight on cooking and enjoying the vegetable!”
Duda and its Dandy brand are seeking to elevate consumption of fresh, United States-grown sweet corn among shoppers through corn-inspired recipes, cooking tips, super corny facts, and the opportunity to win the ultimate summer prize pack.
According to a release, now through July 7, consumers can enter the sweepstakes to take home a brand-name, 20-piece stainless steel grill set; a seasoned cast iron grill pan; a denim cooking apron, spiral corn holders; heavy-duty oven mitt; and a $500 gift card. Duda will also be choosing one winner every week during the promotion to take home Dandy sweet corn and a $100 gift card as well.
To support the sweepstakes, Duda will utilize a 360-degree marketing strategy that includes a regional TV segment, public relations efforts, influencer support, corn use and application inspiration, online advertising, social media and email campaigns, and more to drive in-store demand.
Dandy sweet corn is available in bulk as well as pre-shucked and pre-cut tray pack options to help reduce meal prep time and offer a bit more convenience to cater to shoppers’ busy lifestyles. The brand grows and harvests its sweet corn from farms in Florida, Georgia, and Michigan.
Let the corn song be your muse as you help your shoppers get corny this summer!