First Quality Produce Debuts New Fruit Luau Packaging Design; Mike Kahaian Shares
FRESNO, CA - First Quality Produce is getting ready for a shindig—or a luau in this case—as it celebrates the debut of its new design for its popular Fruit Luau buckets. Known for its fresh-cut fruits and veggies that are commonly found at hotels, healthcare facilities, schools, casinos, and more, the wholesaler is getting down with a new label that will knock its customers’ socks off.
“Fruit Luau has been a staple in First Quality’s operation since the acquisition in 2014. The buckets’ continued success is the result of our food safety team that works hard to consistently produce a high-quality product that our customers enjoy,” Chief Executive Officer Mike Kahaian stated. “The new design and where First Quality is at today represents not only growth but also the legacy of Amber Foods that we plan to continue for many more years to come.”
The Fruit Luau fruit salad buckets were originally created by Amber Foods, a small family-owned business dating back to 1961, according to a release. First Quality Produce acquired the company, and therefore the fun fruit salad product back in 2014, and is now giving it a modern facelift.
Continuing the tropical theme of the previous packaging, the new labels will feature brighter, more festive colors that represent the bold, delicious flavors waiting for consumers inside. The mix of cubed pineapple, honeydew, cantaloupe, and grapes comes in 1, 2, or 3-gallon buckets and has a shelf-life of 21 days.
Are you ready to get down with Fruit Luau’s new packaging? Well, you won’t have to wait much longer, as the new design will make its official arrival in January 2022.
For more updates from across the fresh produce industry, stick with AndNowUKnow.