FirstFruits Marketing Prepares for Opal Apple Season With New Campaign and Television Special; Joe Vargas Comments
YAKIMA, WA - Seasonal launches go hand in hand with new campaigns, and Opal apples are one of the latest items to take on both. As Opal apple season gets underway, FirstFruits Marketing is launching a targeted campaign to back retailers with new e-commerce tactics and more. A PBS special highlighting the FirstFruits Farm where Opal apples are grown will also air in winter 2022.
“We’re looking forward to this Opal season,” said Joe Vargas, Director of Marketing and Analytics. “This year, our focus is on innovative marketing tactics and integrating with retailers to support awareness and sales conversions for Opal.”
In tandem with this new campaign, FirstFruits Marketing is supporting another year of Youth Make a Difference, a scholarship program for national youth-led nonprofit organizations. Last year, six organizations received grants from the Youth Make a Difference that went toward youth programs, a press release noted.
Opal apples are back in stores now and will reportedly be available through late spring.
Cheers to seasonal launches and new campaigns that drive shopper dollars to the produce department!