Four Star Fruit and Delano Farms Partner With the NBA to Debut New Campaign
DELANO, CA - An all-star team-up recently formed between Four Star Fruit, Delano Farms, and the National Basketball Association (NBA). The dynamic produce powerhouses have partnered again with the NBA through a unique licensing agreement to debut co-branded packaging and merchandising on all in-season varieties.
“We believe that healthy snacking starts at a young age. With this year’s NBA season, we want to encourage parents and kids alike to lead a healthier lifestyle,” says Jack Campbell, long-term Table Grape Grower/Shipper. “Now more than ever, we want to showcase the nutritional benefit of grape consumption.”
The co-branded packaging campaign will create excitement to kick-off the basketball season and will encourage NBA fans to live a healthier lifestyle, the press release noted, starting with what they eat. As fresh produce is key to a healthy and active lifestyle, seeing active stars consuming fruits and vegetables is a great opportunity to promote that fresh message.
Four Star and Delano Farms will brand their 1 lb and 5 lb pouch bags and clamshells with the Los Angeles Lakers logo and color design, debuting just in time for the start of the NBA season.
Along with the North American markets, Four Star and Delano Farms will be exporting the co-branded product to international markets in Canada, China, Taiwan, and Hong Kong.
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