NOGALES AZ - Fresh melons are the hallmark of the summer season, and Fresh Farms is ensuring your shoppers will not be missing out. The produce company is making significant strides in the Mexican melon market, driving growth and expansion with its exceptional offerings.

“Quality is amazing, fruit is coming in high in Brix, perfect for summer events snacks; we can expect two more weeks of volume, but overall volume has been lower than forecasted,” Jean P Honorat, Sales Melon Division, commented.

Fresh Farms exclusively partners with local melon growers in Hermosillo, Mexico. These long-standing relationships with growers have been cultivated over the years, establishing them as an integral part of the Fresh Farms family. Fresh Farms remains committed to its vision of providing superior produce while continuously exploring opportunities for growth and expansion. By collaborating with local growers and international partners, Fresh Farms is poised to make a lasting impact in the Mexican melon market.

With a focus on future expansion, continued the release, Fresh Farms has ambitious plans to extend its melon program beyond Mexico. Collaborating with U.S. partners, the melon provider is poised to broaden its offerings.

To connect with consumers, Fresh Farms has implemented captivating marketing strategies. Social media challenges with enticing prizes have successfully engaged consumers, highlighting the unique qualities of its Mexican watermelons.

Fresh Farms acknowledges retailers’ crucial role in maximizing demand and sales. With the current volumes in the season, Fresh Farms advises retailers to capitalize on peak periods through effective retail promotions and merchandising techniques. These efforts will ensure a seamless flow of movement and enable retailers to meet consumer demands efficiently.

ANUK will keep an eye on the produce flow for more updates.

Fresh Farms