Frieda's Announces Hatch Chile Pepper Season; Alex Jackson Shares
ANAHEIM, CA - Feel that heat rising from the Earth? Yes, it might be the blazing sunlight ricocheting off the concrete, but what I’m talking about here is the Hatch Chile peppers sprouting out of the ground. Frieda’s announced that its season for this hot commodity has officially begun, and the company expects the limited-time offering to be a bestseller yet again.
“Hatch Chile season is always the most exciting summertime event everyone raves about! The pepper’s limited availability and popularity amongst ‘chile heads’ and ‘foodies’ alike bring a delightful sense of urgency that creates buzz all summer long,” shared Alex Jackson, Vice President of Sales and Procurement. “They not only deliver unforgettable flavor experiences, but also have the power to boost sales and foot traffic in-store, keeping consumers coming back for more. Hatch Chile promotions are truly a win-win for both retailers and consumers!”
Grown exclusively in Hatch, New Mexico—the Chile Capital of the World—these crowd-pleasing peppers boast a certified authentic pedigree that guarantees an exceptional culinary experience. According to a press release, their bold flavor and smoky aroma make them the perfect complement to any dish that craves a kick of flavor.
Whether grilling, sautéing, stuffing, or roasting, these peppers bring the heat and deliver an unforgettable taste. Hatch Chile Roasting events are widespread around the country, as roasting the pepper brings out the smokiness.
Frieda’s Hatch Chile peppers come in a high-graphic 25 lb case, which may be used for side-stack displays, and in 1 and 2 lb retail pouches with stickers guiding shoppers to choose between mild, medium, and hot. To further support retailer merchandising efforts, the team at Frieda’s created a vibrant, eye-catching display bin complete with a QR code that leads shoppers to tasty recipes.
Frieda’s team of experts can provide merchandising suggestions that will position you for increased traffic in your produce department, a lift in sales, and more Hatch Chile goodness.
For more ways to turn up the heat, keep clicking back to ANUK.