WENATCHEE, WA - The summer fruit season is heating up, and Stemilt is bringing the flavor to the West Coast Produce Expo in Palm Desert, California, from May 29–31, 2025. Retailers and industry professionals attending the show can expect a showcase of California cherries, Cosmic Crisp® apples, and the company’s premium Kyle’s Pick® packaging, all designed to drive performance in the produce department. Stemilt is proud to sponsor the Equitable Food Initiative’s and The Packer’s second annual Farmworker of the Year award, where the winner will be announced at this year’s expo.

Known for its commitment to quality and innovation, Stemilt will highlight fresh-picked California cherries from the sunny San Joaquin Valley, ready to elevate summer sales. As cherries move towards peak season, Stemilt will talk with attendees about how its early-to-late season cherry crop can support retailers’ seasonal promotions and drive interest in the category.

“Cherries are a showstopper at retail when merchandised right,” said Brianna Shales, Marketing Director at Stemilt, in a recent press release. “At the West Coast Produce Expo, we’re excited to share with retailers about in-store strategies, signage, and pack options that make Stemilt cherries stand out and drive incremental sales. This year is especially meaningful for us as proud sponsors of the Farmworker of the Year award ceremony. We’re thrilled that Rafael Teran from Stemilt’s sanitation team has been named a finalist, and were blown away by his commitment to his job, community, and hobbies like running marathons.”

Also featured at the booth will be Cosmic Crisp apples, a rising star in the category thanks to their crisp texture, sweet-tart balance, and visual appeal. Stemilt will share its insights into merchandising Cosmic Crisp for maximum retail impact, along with upcoming promotional opportunities that align with consumer demand.

Completing the lineup is Kyle’s Pick, Stemilt’s signature designation for fruit that delivers next-level eating experiences. With R&D backed science, Kyle’s Pick cherries promise to deliver on premium flavor and help retailers differentiate and elevate their top-shelf offerings.

“We’re thrilled to be part of the West Coast Produce Expo again this year,” said Brianna Shales, Marketing Director at Stemilt. “It’s the perfect place to showcase our World Famous Fruits and talk with partners about how we can help grow their apple and cherry categories this summer. From fresh cherries to innovative packaging and standout varieties like Cosmic Crisp, we’re here to deliver retail-ready solutions.”

The Stemilt team will be on-site throughout the expo to sample fruit, share merchandising tips, and collaborate with buyers on fresh ideas for seasonal success. Visit Stemilt at booth A702!