Wraparound AdWraparound Ad
Giumarra Companies Reveals Advantages and Benefits of Meyer Lemon Retail Program; Alex Marriott and Kristina Lorusso Discuss

Giumarra Companies Reveals Advantages and Benefits of Meyer Lemon Retail Program; Alex Marriott and Kristina Lorusso Discuss



LOS ANGELES, CA - The main squeeze at retail this holiday season is, you guessed it, the produce department. Brimming with sales opportunities, cross-merchandising occasions, and promotional strategies for the taking, one stand-out category that continues to surface as a basket essential is the coveted citrus category. And, one key component of that citrus destination this winter is Meyer lemons.

Alex Marriott, Category Citrus Lead–Domestic, Giumarra Companies“Now is a great time for retailers to get ahead on holiday planning, building merchandising programs, and creating a consistent message for Meyer lemons from now through the New Year. Quality is really good across our program with great color as well. Sizes are incredibly favorable and peaking on 140s, 115s, and 165s,” Alex Marriott, Category Citrus Lead–Domestic, Giumarra Companies, shares with me. “Their unique flavor makes them a great choice for holiday cooking and baking.”

As a traffic driver and a sure-fire way to increase the ring at the register, Meyer lemons appear to have just the partner they need in Giumarra Companies, with its consistent and quality supplies throughout the winter.

Quality is really good across Giumarra Companies’ Meyer lemon program, with great color and incredibly favorable sizes peaking on 140s, 115s, and 165s

“We are currently harvesting District 1 Meyer lemons, with a majority shipping from California’s Porterville/Exeter area,” Alex continues. “We are just hitting peak harvest, and our Meyer lemons will be available into February for a constant presence on the shelves for customers. Additionally, Giumarra offers one-stop shopping with Navels, Mandarins, grapefruit, conventional lemons, and other citrus items all at one location.”

Giumarra Companies is hitting peak harvest, and it will have consistent, quality supplies of its Meyer lemons into February for a constant presence on retail shelves

To ensure retailers have a variety of pack options for Meyer lemons the season, Giumarra is offering 12 x 1 lb bags, 18 x 1 lb bags, ½ cartons, as well as 10 lb and standard cartons. Offering a range of sizes ensures a pack size for every consumer demographic.

Kristina Lorusso, Regional Business Development Director, Giumarra Companies“We are pleased to be able to enter the domestic citrus season on such strong footing from a volume and quality standpoint. Our corporate team is eager to assist interested retailers with social media posts, POS materials, and other customized concepts to help drive sales on Meyers or any of our citrus offerings,” Kristina Lorusso, Regional Business Development Director, reveals to me.

Consumers will have their eyes peeled this winter for retailers who keep the standard high across their citrus programs. And finding a great partner can make that standard happen.

Giumarra Companies



Companies in this Story


Giumarra Companies

A simple desire to build a family-based produce business through hard work and commitment to quality, was the seed that...