Giumarra's Gary Caloroso Discusses Avocado Season

Giumarra's Gary Caloroso Discusses Avocado Season



LOS ANGELES, CA - Avocados may offer us a bit of a wild ride in the way of promotable volumes, but on the demand side it seems that the way is consistently pointed up. Gary Caloroso, Regional Business Development Director for Giumarra Companies, updated me on the latest market details for this popular green fruit.

Gary Caloroso, Regional Business Development Director, Giumarra CompaniesAvocado quality is very good. There is promotable Mexican avocado volume now through the spring,” he shares, explaining this is a slight increase over last year’s season.

Gary says that California avocado volume will be less in the beginning of 2019, but that there will be a lot of demand for it.

Avocado demand will increase toward the end of December as we approach New Year’s Eve and professional and college football playoffs,” he assures.

Avocado demand is expected to increase toward the end of December, as New Year’s Eve and professional and college football playoffs approach

Avocados are among the produce categories enjoying the most growth in recent years, with an explosion of options and applications as consumers enjoy its versatility. As we look to what the new year has in store for this and other produce items, keep checking in with AndNowUKnow.

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A simple desire to build a family-based produce business through hard work and commitment to quality, was the seed that...