Monterey Mushrooms Meets Growing Organic Demand
WATSONVILLE, CA - As consumer demand grows for both organic options and convenience, Monterey Mushrooms works to deliver on both of these factors. Recently, due to the expanding number of natural and organic retail outlets, Monterey Mushrooms has upped its capacity to meet that demand.
"The company is now offering larger organic pack sizes, such as a 16 oz package, to meet consumer demand," said Mike O’Brien, Vice President of Sales and Marketing. "Our growers and harvesters embraced this market and we are pleased with the results."
Monterey Mushrooms will be exhibiting its entire organic line at the Organic Produce Show in booth #813. This year, the company noted that it has a new booth design that will showcase its new packaging. All new organic labels will be on display for the first time and the booth backdrop will have a life size image of an ideal mushroom set as well as an illustration of how mushrooms are grown.
“We know shoppers want organic mushrooms because organics are the fastest-growing segment in the mushroom category,” O’Brien added.
According to the Organic Trade Association, sales of organic food increases by the double digits annually, and more than 80 percent of parents reported buying organic food for their families. According to a press release, Nielsen research found dedicated organic buyers will cross channel shop and purchase private label organics to sustain their lifestyle commitment.
It took me a while to feel the mushroom love, but I think Monterey Mushrooms will give me the final push toward being hooked!