Sobeys Launches New E-Commerce Division, Voilà
STELLARTON, NS - Last we heard of Empire-owned Sobeys' game-changing e-commerce format Voilà, the company had recently announced a brand-new partnership with Ocado. Empire then announced that it planned to utilize the new Voilà e-commerce solution to build automated warehouses. In a recent company update, however, Empire teased the acceleration of this Voilà technology amidst a growing need for online grocery resources.
Empire management anticipates that online grocery needs will likely remain elevated in the long-term as customers become more comfortable with online grocery delivery, according to a press release. As a result, the consumer launch of Voilà, the online grocery home delivery service, has been accelerated to meet the increasing demand from shoppers for delivery.
Voilà management expects to begin testing the service the week of April 26, 2020. The technology’s phased rollout to customers will begin when testing is successfully completed. This innovative automated warehouse is completely powered by Ocado’s industry-leading grocery technology.
Will this new delivery division help to change the wider online grocery landscape? Stay tuned to reports from ANUK as we investigate.