Sunkist® to Offer Ojai Pixie Tangerines for a Limited Time
VALENCIA, CA - Warm summer days and nights are fast approaching, and with them comes the increased consumer demand for zesty citrus offerings to add some tangy flavor to shoppers’ seasonal snacking. Staying ahead of the curve, Sunkist® has announced its unique Ojai Pixie tangerines are available now through June, giving buyers time to stock the shelves and watch shoppers come running.
“Even though Ojai Pixies are small in size, they really pack big flavor,” said Christina Ward, Senior Director of Global Marketing. “Not only are they incredibly sweet, but they are also a good source of vitamin C. Plus, their compact size makes for easy-to-pack snacks—kids love them.”
Kids aren’t the only ones clamoring for this tasty citrus offering, as shoppers of all ages have been reaching for the variety to add to their baskets.
“IRI data shows that the Pixie 1 lb bag, the most popular pack for this variety, is experiencing 19 percent growth in dollar sales season year to date compared to last year, and a 28 percent growth compared to two years ago,” explained Cassie Howard, Director, Category Management.
Named after the Ojai region of California where the fruit is grown, Ojai Pixie tangerines are known for their small size and punchy flavor, according to a press release. Sunkist’s tangerines are seedless, easy to peel, and sweet, making them an optimal on-the-go snack for busy consumers.
In addition to their delicious taste, the Ojai Pixie tangerines are versatile, making the perfect ingredient for everything from desserts and dinner items to self-care and wellness products.
Sunkist Ojai Pixie tangerines come in 1 lb, 2 lb, and 3 lb bags, and are begging to be added to your produce aisle.