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Viva Fresh Clean Eating Challengers to Showcase Results in Virtual Wrap-up Event

Viva Fresh Clean Eating Challengers to Showcase Results in Virtual Wrap-up Event

MISSION, TX - Ever since we heard about the Viva Fresh Clean Eating Challenge, ANUK has been closely following the progress of those participating. Even though Viva Fresh was recently canceled, this doesn’t pause the Texas International Produce Association’s (TIPA) commitment to its clean-eating mission. Via Zoom, industry members can view the results of challenge participants Tommy Wilkins, of Grow Farms Texas; Michelle Cortez, of Empacadora GAB – Mr. Lucky; Ed Bertaud, Director, Retail Sales-IFCO RPC North America; and Jed Murray of Tenaza Organics.

Dante Galeazzi, President and Chief Executive Officer, Texas International Produce Association“As we wrap up the 2020 Clean Eating Challenge, we can’t help but be inspired by the commitment and, of course, results that our participants have shown over the past few months,” said Dante Galeazzi, CEO of the Texas International Produce Association. “We are excited to share this inspiration and announce a new health and wellness challenge in which everyone can participate, leading us into a healthier 2021 with even more people eating their fruits and veggies and raising the bar on consumption!”

In order to plugin, all you have to do is join Dr. Ian Smith and the challenge participants via the free Zoom event on May 20 at 2:00 pm CST for the big reveal and results of the six-month challenge. You can register here to experience it all live. Each participant will detail their stories of success, personal growth, and how eating more fruits and vegetables changed their lives.

Via Zoom on May 20, industry members can view the Viva Fresh Clean Eating Challenge results from participants Tommy Wilkins, Michelle Cortez, Ed Bertaud, and Jed Murray

During the event, there will also be a chance to participate in the next year’s Clean Eating Challenge.

Craig Slate, President and Chief Executive Officer, SunFed, and Chairman, Texas International Produce Association“You will not want to miss this event,” stated Craig Slate, TIPA Chairman, CEO and President of SunFed, and a sponsor of the challenge. “I cannot begin to express how inspiring it is to see these individuals show us what success can look like when we walk the talk and do more than grow and sell fresh produce…when we let fresh produce become our primary food source. During this live event you will have the chance to hear how what started as a change in diet evolved into a lifestyle change and ultimately life-changing experience.”

As the nation grows accustomed to its new normal in the wake of COVID-19, this event is an important reminder of the pivotal role the produce industry plays in the health and wellness of people around the globe.

Congratulations to all participants! We’re looking forward to seeing your results!

Texas International Produce Association

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Texas International Produce Association

The Texas International Produce Association (TIPA) was created in 1942 by a group of industry leaders who shared a vision...