Healthy Family Project Launches Annual Power Your Lunchbox Campaign; Trish James Comments
ORLANDO, FL - Healthy Family Project is pushing forward in its plans to get more fresh produce into the hands of consumers and onto the plates of children everywhere. The organization recently kicked off its annual Power Your Lunchbox campaign focused on empowering kids to pack their own lunches, make after-school snacks, and help prepare family meals. This year, Power Your Lunchbox partners have committed to donating $12,000 to United Fresh Start Foundation to increase children and their families’ access to fresh produce.
“We recognize that kids of all ages can lend a hand in packing lunches and creating family meals. This year’s campaign is all about helping our future generation to be successful and independent in the kitchen,” said Trish James, Healthy Family Project Vice President. “We know many kids depend on school for their meals, and that’s why we are dedicated to ensuring those who receive their meals from school have access to healthy options. We are excited to once again support United Fresh Start Foundation with this year’s donation to increase accessibility in schools.”
The program, which is now in its eighth year and works in partnership with the organization’s health-conscious brand partners, has raised over $165,000 to benefit charities that support families. This year, six brands will team up to help families kick off a healthy school year and make a difference, according to a press release, including Bee Sweet Citrus, Crispy Green®, Nature Fresh Farms, Pero Family Farms®, Shuman Farms’ RealSweet®, and Yo Quiero!®.
The organization has expanded its efforts this year, as the Power Your Lunchbox campaign has also stepped into the TikTok space to share hacks and quick video inspiration. Healthy Family Project has also taken to Instagram and Facebook to highlight the campaign, sharing innovative content with its over 84,000 followers using the #PowerYourLunchbox hashtag, which saw millions of impressions during last year’s campaign. As noted in the release, a themed cooking class took place on the Healthy Family Project Facebook page with Healthy Family Project’s mother-daughter, on-camera duo Amanda and Charli, in addition to the yearly #PowerYourLunchbox Twitter party on August 19. The campaign also features e-newsletters, support from the organization’s influencer network, and daily social media promotion.
Power Your Lunchbox began in 2014 with the mission of helping families during the back-to-school season. The program was awarded a Marketing Excellence Award from Produce Business, and it was the first-place recipient of the Best International Initiative for Marketing Fresh Produce to Children at the London Produce Show and Conference in 2019.
To read more about the innovative campaign, click here.
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