Success Prompts Expanded Plans for New eMagazine from Pure Flavor®
LEAMINGTON, ONTARIO, CANADA - Spring is settling her warming rays here in North America, bringing more consumers outdoors and into some fresh produce-inspired celebrations. To help with the occasion, greenhouse vegetable grower Pure Flavor® has released the second edition of its successful Live Deliciously® eMagazine.
“The idea behind the Live Deliciously eMagazine is to deliver relevant, interesting, and mouth-watering content in a single convenient digital format that you can flip through on your smartphone, tablet, or laptop,” said Chris Veillon, Chief Marketing Officer.
Following the successful launch of its first edition Holiday Guide just before Christmas, Pure Flavor is developing a quarterly digital marketing strategy that delivers engaging content promoting not only the brand but the key products Pure Flavor grows year-round. The new e-magazine release is a celebration of spring and is packed with interesting articles on greenhouse vegetable growing and product reviews to delicious recipes for consumer and trade audiences alike.
“Our Live Deliciously eMagazine is a one-stop-shop where consumers can learn about new products and how to use them or discover their next favorite recipe but more importantly, be informed in regard to important topics that relate to greenhouse growing and sustainability and the supply chain benefits in removing product seasonality,” commented Veillon.
As consumers continue to eat sustainably and become more grower-conscious, Pure Flavor has seen an uptick in interest in its growing practices. Beginning with an in-depth tour of one of its Leamington, Ontario, Canada, greenhouse operations, the grower shows it continues to innovate and stay on top of consumer demands.
“Consumers want to be more informed on how their vegetables are grown and who grows them,” said Veillon. “So, we’re taking them on a tour to show what really goes into every single vegetable, regardless of the season.
Pure Flavor’s insightful tour culminates with a look at the new Cloud 9® Tomato itself, an innovation in flavor, and a 2021 International Taste Institute Award winner. Recipes like Tomato Feta Pasta, Caprese Stuffed Mushrooms, and Sweet Tomatoes & Scallops show just how mouth-watering this new award-winning tomato really is.
Throughout the eMagazine, Pure Flavor delves into topics on consumers’ minds with articles about Mindful Eating and Sustainability; a definitive “Cucumber 101” guide; a spotlight on its Georgia Grown and Organics programs; and, of course, many more flavorful recipes.
“Between our talented team in-house and our vast network of influencers throughout North America, we’re able to explore endless avenues with recipes of all different styles and cuisines that fit a multitude of lifestyles and food preferences,” said Veillon. “The variety in the Spring issue is really quite impressive—every recipe you find in our Live Deliciously eMagazine has been chosen to highlight the unique qualities of each product. We want consumers to be well informed for when they get to the grocery store, [that] they are picking the right product for the right purpose,” commented Veillon.
To learn more about the latest issue of the Live Deliciously eMagazine, click here.
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