Suntreat Announces Sergio Rodriguez as New Director of Sales
DINUBA, CA – Citrus provider Suntreat is adding another produce veteran to its roster. The supplier of Sumo Citrus®, Oro Blanco Grapefruit, Gold Nugget mandarins, and other California-grown citrus varieties—has announced the hiring of Sergio Rodriguez as Director of Sales.
“These are exciting times for Suntreat under the new ownership!” said Sergio in a press release. “This is a great career opportunity. I am very excited to join the leadership team at Suntreat. My vast background in accounting, finance, and sales are great assets to help bring diversification to their already very talented sales staff.”
In his new role as Director, the company notes, Sergio aims to continue to expand Suntreat’s customer base, both regionally and nationally, and its product line within the strategic partnerships the company has built with its growers, retailers, wholesalers, and foodservice partners in the domestic and export markets.
“The addition of Sergio to the team is substantial; it’s critical,” said Tom Clark, COO of Suntreat. “We are a forward-thinking company, looking to continue to grow, and getting Sergio onboard is a key part of that. I’ve known Sergio for 30 years and worked with him in the stonefruit industry. We are building a team that is built for success, and Sergio’s experience and knowledge of the citrus industry will be key."
Sergio brings more than 30 years of industry experience to bear in his new capacity, having grown up in the produce business. As a teenager, Sergio began loading fruit trucks at a packing house, quickly working his way into the role of sales assistant. He continued to work in sales throughout his time at CSU Fresno, and after achieving a BS in Finance at the university, Sergio went on to hold positions in accounting, domestic sales, and product management with various companies, most recently LoBue Citrus. During this time, Sergio continued to pursue his education, as well, earning a Master’s in Business Administration from National University in 1995.
“We are assembling a high-energy team that is driven toward success," Tom added. "With these recent additions to our team, along with our increase in production from new orchards, we’ve got all the pieces here to accomplish something great.”
We at AndNowUKnow congratulate Sergio on his new role and wish him and Suntreat the best in their future endeavors.