Brookshire Grocery Finalizes Acquisition of Reasor's; Brad Brookshire and Jeff Reasor Comment
TYLER, TX - Brookshire Grocery Co. (BGC) is now the proud owner of more than 200 stores with over 19,000 employee-partners across four states. How, may you ask? With the finalization of its acquisition of Reasor’s. Through a recent agreement with support from the Reasor’s Employee Stock Ownership Program (ESOP), Reasor’s stores are now a new division of Brookshire’s, adding more than 2,000 associates to the retailer’s team.
“We are excited for the opportunity to work with the Reasor’s team and to serve the Tulsa community,” said Brad Brookshire, Chairman and Chief Executive Officer of Brookshire Grocery. “We officially welcome Reasor’s employees, customers, and the communities of Oklahoma to our BGC family. Reasor’s is such an incredible brand operated by some of the best retail folks in the industry. We are dedicated to embracing our newest employee-partners and continuing to offer the best service to the communities. We look forward to serving the greater Tulsa area and continuing the Reasor’s legacy.”
With the acquisition of Reasor’s, Brookshire’s will build out its regional presence in Oklahoma, positioning the company for future growth, as explained in a release.
Reasor’s will be added to Brookshire’s list of banners that includes Brookshire’s, Super 1 Foods, FRESH by Brookshire’s, and Spring Market, located across Texas, Louisiana, and Arkansas.
“This partnership is a true merger of two family-led grocers coming together to better serve the Tulsa community. Our combined team will bring increased resources which will lead to reinvestment in the stores, expansion into new communities, enhanced technology, and greater charitable giving,” said Jeff Reasor, who now serves as President of the Reasor’s Division at BGC. “Our respective teams have worked together the last several months to ensure a smooth transition. We are excited for the future and grateful for the community’s support of our Reasor’s stores.”
Throughout the acquisition, the Food Partners and Haynes Boone served as strategic legal and financial advisors to BGC. Going forward, the company’s mission continues to be to create and deliver exceptional experiences and value to its shoppers.
With these new stores added to its growing portfolio, where will Brookshire’s set its sights next? Keep reading AndNowUKnow to find out.