Equitable Food Initiative Honors Farmworkers During National Farmworker Awareness Week; LeAnne Ruzzamenti Comments
WASHINGTON, DC - Let’s give it up for our farmers! This hard-working group of individuals is deserving of a round of applause all year long, and a particularly opportunistic occasion is nearly upon us. National Farmworker Awareness Week is taking place March 25–31, and to celebrate, Equitable Food Initiative (EFI) is encouraging the agricultural supply chain, government entities, and consumers to share messages of appreciation for farmworkers.
“Farm work has always been difficult, but today’s realities of chronic labor shortages, extreme weather events, skyrocketing costs, and inflation provide even more reason to celebrate the men and women working on the frontlines to provide fresh and nutritious food,” said LeAnne Ruzzamenti, Director of Marketing Communications. “The men and women of agriculture and the food industry work tirelessly to improve the safety and quality of our food systems. The work they do is truly essential and should be valued and celebrated by every consumer.”
National Farmworker Awareness Week helps raise awareness of the more than 2.5 million essential workers that plant, raise, grow, handle, harvest, pack, and ship the food we consume. Those working in agriculture can participate by sharing the key messages and graphics provided in EFI’s free communications toolkit.
The pandemic continues to shine a light on the realities of the food supply chain, including ag’s frontline workers. Consumers continue to take a real interest in where their food comes from and in the workers who help bring that food from farm to table, a press release noted.
EFI is amplifying the message that farmworkers are #AlwaysEssential by:
- Creating unique content or videos for social media highlighting Farmworker Awareness Week and using the #AlwaysEssential and #FarmworkerAwareness hashtags
- Providing “live” content for social media channels featuring farmworker interviews that detail their jobs, safety precautions they take, and the skills and knowledge they bring to their work
- Asking state governors or political officials to draft a proclamation supporting National Farmworker Awareness Week
- Hosting events in celebration of farmworkers
- Contacting local media and asking them to share information about the role of agriculture and farmworkers in local economies during Farmworker Awareness Week
- Providing thank-you messages to farmworkers everywhere
Hats off to the farmworkers bringing fresh food to our tables every day.
