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During the Annual 5K PMA Race for Talent in New Orleans, CMI’s “Grāpple Ape,” the official mascot of the company’s exclusive Grāpple® Brand Apples, came to life. The iconic and lovable mascot greeted race participants with enthusiastic high fives and handshakes and rallied surrounding onlookers to cheer on race participants as they ran alongside the scenic Mississippi River, according to a press release.

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The Grāpple Ape, which was created to help promote the importance and fun of healthy eating, was supported by retailers at the show who were eager to have the fun-loving mascot make store appearances at special events throughout the year.

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The Grāpple Ape and its team were joined by more than 900 participants at the race. Their combined support raised a record breaking $115,000 in sponsorships for the upcoming year.

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Be sure to look for the Grāpple Ape at upcoming shows, charitable events, and next year’s Race for Talent in Anaheim!

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Columbia Marketing International

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