Kroger Precision Marketing at 84.51° Appoints Nancy Winé Vice President of Advertising Sales
CINCINNATI, OH - Marketers are the artists of businesses. From growers to grocers, the art of marketing has become an integral part of strategies for long-term expansion. As Kroger continues to strengthen its marketing prowess through Kroger Precision Marketing (KPM) at 84.51°, Nancy Winé has been named as Vice President of Advertising Sales for the company's leading retail media advertising solution. In her role, Winé has been tasked with overseeing the KPM media sales team across all regions and clients.
KPM launched just over two years ago. Powered by Kroger’s popular loyalty program, it avails a wide variety of advertising tools to reach potential customers while offering granular conversion tracking to measure success.
“I am thrilled to embark on this new chapter, applying my experience to drive the growth of this industry-disrupting platform,” said Winé.
According to a press release, Winé has over 25 years of leadership experience in media and digital commerce. She joins KPM from Amazon where she co-created the consumables vertical, which is now the largest advertising vertical at Amazon. Prior to Amazon, Winé served on the senior management team for Integer/ TBWA, where she launched and scaled Integer’s Digitail® practice across 600+ associates.
Throughout her career, Winé has a proven history of building high performing sales teams while driving media advertising product innovation.
“Nancy was a natural choice for our team, with her strong track record of successfully partnering with CPG brands,” said Cara Pratt, Vice President, Commercial and Product Strategy for KPM at 84.51°. “Her wealth of experience and disciplined leadership are a perfect addition to KPM as we make the digital advertising industry more effective for CPG brands and increase the overall accountability for media investments.”
Winé holds a Master of Business Administration from Xavier University (Cincinnati, Ohio) and Bachelor of Arts in Journalism and Political Science from Indiana University (Bloomington, IN).
Congratulations to Nancy Winé on this new role!