NutriSavings Encouraging Produce Consumption Through Targeted Marketing
NutriSavings, a program that helps employers and healthcare companies educate consumers on healthy eating, is helping to drive fresh produce consumption through incentives and targeted marketing. Participants can receive electronic offers, cash-back rewards, and other incentives to buy fresh produce.
NutriSavings allows growers and retailers to capture an audience of millions of consumers who have enrolled in the program. One of the key features of the program is electronic coupons and other marketing options for brands and products, such as:
· Targeted e-mails with educational content
· Recipes
· How to use info on products
· Banner ads
In addition, because NutriSavings is sold to employers and health plans as a benefit program, often the employers and health plans are incentivizing their consumers to eat healthy in the form of cash back rebates based on product categories like fresh produce, according to a press release.
By linking brands with consumer health, NutriSavings provides retailers and growers an edge over the competition.
