Chelan Fresh Announces New Distribution Partnership with Crane and Crane
CHELAN, WA - In a new partnership move, Chelan Fresh announced that it will begin to distribute apples and pears from longtime Washington grower, Crane and Crane. Chelan will begin marketing Crane and Crane’s traditional varieties in fall of this year.
Tom Riggan, CEO of Chelan Fresh, commented in a press release, “We have been close friends with Crane and Crane for many years, and we know the outstanding quality of their fruit and their people. Together we can deliver additional volume to our customers who demand excellence."
Crane and Crane is a family-owned business that has been growing in the Northern Washington area for near to 100 years. The Crane family said that they hope to leverage Chelan’s extensive distribution network to increase its market presence.
“We have chosen to join forces in marketing our fruit with our longtime neighbors in the northern district of Washington State through Chelan Fresh,” said Rachel Crane Sullivan, the fifth-generation family President of Crane and Crane. “Our high-elevation location allows Crane and Crane to produce firm, high-quality fruit that fits well in the Chelan Fresh program.”
In addition to apple and pear distribution through Chelan Fresh, Crane and Crane will continue to market its ENZA club varities through channels that are exclusive to them.
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