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Coborn's Expands Partnership with Invafresh for Fresh Food Merchandising and Replenishment; Troy Vosburgh and Tim Spencer Share

Coborn's Expands Partnership with Invafresh for Fresh Food Merchandising and Replenishment; Troy Vosburgh and Tim Spencer Share



TORONTO, CANADA - In this industry, we know who the true stars of the grocery store are. (Hint: it’s all things FRESH). Looking to sharpen its own competitive edge through fresh food sales, Coborn’s has expanded a key partnership with Freshology provider Invafresh.

Troy Vosburgh, Vice President of Fresh Merchandising, Coborn’s“While our experience with Invafresh runs deep, we carried out an in-depth evaluation of industry technology providers to propel our fresh food operations forward. We are continually impressed by the Invafresh team; the platform’s fresh-native capabilities; the customer-driven delivery model; and track record of successfully delivering top-quartile business and financial results across a range of national, regional, and local food retailers in North America,” said Troy Vosburgh, Vice President of Fresh, Coborn’s. “We have commenced the deployment of the Invafresh Fresh Food Retail solutions on schedule and are already seeing excellent adoption, usage, and benefits as promised by the Invafresh team.”

By selecting Invafresh’s Fresh Food Retail Platform for its merchandising and replenishment solutions, Coborn’s will improve in-store performance, enhance consumer loyalty and brand, and drive profitability and sustainability.

Coborn's has expanded its partnership with Invafresh to help optimize the retailer's fresh food operations across its grocery banners (Photo credit: Jake Judd/KNSI)

According to the release, the addition of Invafresh’s merchandising and replenishment solutions enables Coborn’s to future-proof its fresh food retail operations for years to come and empower its store associates to provide the freshest products to its consumers. Coborn’s can confidently augment manual processes with fresh-native solutions that automate fresh ordering and in-store production planning across all fresh food departments that capture and report all inventory movement, including discards, markdowns, transfers, conversions, and cycle counts. Every store ensures compliance with the USDA Ground Beef Recordkeeping with Invafresh’s food traceability solution.

Tim Spencer, President and Chief Executive Officer, Invafresh“Invafresh is here to inspire the world to Think Forward and Think Fresh. We are excited to continue our journey with Coborn’s as we share the vision to prioritize fresh item management technology solutions that help shape the future of fresh food retailing for a fresher, healthier, safer, and sustainable operation,” said Tim Spencer, President and Chief Executive Officer, Invafresh. “Fresh food is the only way to build trust and loyalty in the competitive grocery market, especially with today’s digitally driven experiential consumer. Our fresh-native platform will help Coborn’s with merchandising and replenishment across their grocery banners to ensure fresh products of the highest quality are in stock at the right levels across their fresh assortments and offerings. We are committed to being the best in Fresh and are excited to partner with Coborn’s and help them to be the best in Fresh too.”

As an existing adopter of Invafresh’s scale management platform, Coborn’s is confident with Invafresh’s leadership position in fresh item management, expanding the relationship for the parties to develop a thoughtful deployment plan across fresh food retail operations that accelerates time to value for Coborn’s through Invafresh’s merchandising and replenishment SaaS offering as the retailer continues to digitize its store operational processes.

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Coborn's