Produce for Kids Launches a New Multifaceted Digital Holiday Season Promotion
ORLANDO, FL – The holidays are fast approaching, and Produce for Kids is launching a variety of tools to keep fruits and veggies top of mind for families throughout the rest of the year.
This holiday promotion includes a 12 Weeks of Slow Cookers giveaway, the third annual #FestiveFlavors Twitter party, a dedicated Ask The Expert meal planning session on the Produce for Kids Facebook page, the Festive Flavors free downloadable e-cookbook, a blogger, campaign, and dedicated overall communication strategy to elevate the #FestiveFlavors hashtag, according to a press release.
“The holidays are a crucial time for the sale of fresh produce and can make or break sales for the year,” said Trish James, Vice President for Produce for Kids. “It’s important to us to spread the healthy eating message year-round while supporting the sales efforts of our partners.”
Produce for Kids has already kicked off the holiday festivities by launching its 12 Weeks of Slow Cookers giveaway, which asks consumers to re-tweet the sweepstakes or take a photo of their slow cooker recipe and tag Produce for Kids for a chance to win a slow cooker.
Next week, on November 11 at 9:00pm ET, Produce for Kids will host the third annual #FestiveFlavors Twitter party alongside Naturipe®, Crunch Pak®, and D’Arrigo Bros. of CA. Attendees can win prizes, share recipes, tips, and healthy holiday ideas.
Then, on November 17 from 1:00-2:00 pm ET, Produce for Kids will host the very first Ask the Expert Facebook event where anyone on Facebook can have their holiday meal planning questions answered live by meal planning expert Brenda Thompson of Meal Planning Magic.
Last, but not least, the Festive Flavors: 12 Fresh Takes on Holiday Favorites e-cookbook will highlight fresh produce as main ingredients to re-create twelve holiday classics. Recipes include Sweet Potato Casserole and Cranberry Apple Crisp, as well as festive snack ideas and meal planning tips.
With all this and more, Produce for Kids is confident that retailers can help keep produce sales up all holiday long.