SunFed's Eduardo Herbst Discusses Tomato Crop and Market Update

SunFed's Eduardo Herbst Discusses Tomato Crop and Market Update

RIO RICO, AZ - Volatile weather throughout parts of Mexico and the Southeast and a turbulent shipping market have made sourcing some winter produce offerings tough this year. But with spring having sprung, a new facility in place to better store and ship produce, and new product offerings and year-round programs in place, SunFed is rising to meet the challenge.

I recently had the opportunity to learn more about the company’s tomato season from SunFed’s Tomato Sales Manager Eduardo Herbst.

Eduardo Herbst, Tomato Sales Manager, SunFed“Sunfed’s tomato program is in full swing with new crop coming out of Sonora, Mexico. Shortly after we will move to Coahuila, Zacatecas, and Jalisco,” said Eduardo. “A combination of an early Easter and unpredictable winter has created a challenging market. But at SunFed, we are excited to continue growing our vine ripe tomato program! We continue to close our year-round gap to further serve our customers.”

With the company’s vine ripe tomato program continuing to grow and its Roma tomato program likewise expanding in recent months, the company is looking to become an even better partner to its retail and foodservice customer.

Sunfed Almost Famous Roma Tomatoes

“Capacity in transportation remains tight! ELD has had an impact on same day deliveries and multiple pick ups creating a challenge for both shippers and receivers. But our investment in technology and post-harvest practices should give us an edge in putting flavor back in the consumers hand and away from artificial flavor,” added Eduardo, who noted that, despite continuing challenges in the way of ongoing transportation issues, SunFed is situated to give its customers ample supply of excellent quality produce at the best possible price.

Interested parties can learn more about SunFed on the company’s website and at the Viva Fresh Produce Expo in San Antonio this weekend, April 5-7 at the JW Marriott San Antonio Hill Country Resort and Spa. Attendees at the Expo can stop by booth 56 to meet the team and see what’s in store for the rest of 2018.

For more on tomatoes, tight markets, and the suppliers working to meet and exceed customers ‘and consumers’ needs, keep reading AndNowUKnow.


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