T&G Global's Brock Nemecek Discusses Marketing Plans for JAZZ™, Envy™, and Pacific Rose™



ORLANDO, CA - This fall, temperatures might be cooling in North America, but marketing is reaching a torrid pace for T&G Global.

Retailers and consumers can expect a brand refresh for the Pacific Rose in late 2018 or early 2019

I had the opportunity to speak with Brock Nemecek, Regional Marketing Manager for Pip Fruit, at last month’s PMA Fresh Summit to find more about the company’s fall plans to encourage consumption and add oomph to sales of its signature Envy™, JAZZ™, and Pacific Rose™ apples.

Brock Nemecek, Regional Marketing Manager for Pip Fruit, T&G Global“We have lots of marketing plans to support our three premium apple brands: Envy, JAZZ, and Pacific Rose,” said Brock, explaining that the JAZZ is currently in the middle of a major consumer campaign. “We’re launching the JAZZ’d Up Jeep national sweepstakes. Where we will, in 2019, be awarding a custom 2019 Jeep Wrangler, that’s ‘Jazz’d Up,’ to a JAZZ Fan.”

The next few months will be hot, hot, hot despite the recent cold snap, Brock told me, and our industry can expect a brand refresh for the Pacific Rose by early 2019.

In 2019, T&G Global will launch its third annual Envy Road Show, partnering with major retailers, hosting sampling demos, and also appearing at tourist attractions, consumer events, concerts, and more

“Also, in 2019, we will be rolling out the third annual Envy Road Show. And so that road show is gonna be all along the Eastern Seaboard going from Florida up to Toronto,” continued Brock. “We will be partnering with 7 to 10 major retailers and doing sampling demos—and also appearing at tourist attractions, consumer events, concerts, festivals, etc.”

For more, watch our video interview in its entirety above.

T&G Global



Companies in this Story


T&G Global

T&G was born in New Zealand over 120 years ago – a place known for open landscapes, healthy produce and welcoming people....