Westfalia Fruit Group Announces Global Produce & Floral Show Showcase; Raina Nelson and Alk Brand Comment
OXNARD, CA - The countdown has begun to the International Fresh Produce Association’s (IFPA) inaugural Global Produce & Floral Show taking place in Orlando, Florida, from October 27–29. Prepping for the event, Westfalia Fruit Group has announced its attendance and revealed that it will be spotlighting its innovative portfolio of avocado products.
“The Westfalia team is excited to showcase our innovative portfolio of global avocado products in Orlando,” said Raina Nelson, President and Chief Executive Officer of Westfalia U.S. “We’ll be sampling our avocado oil in the booth and displaying our unique nut-based oils, plant-based spreads, and other avocado-centric value-added products.”
In addition to its lineup of fresh avocados and full suite of value-added products, Westfalia team members from the U.S. and representatives from growing areas like Peru, Chile, and Colombia will be available to answer questions for attendees.
According to a press release, the company will also be sharing how its research and development are presenting revolutionary ways to drive market differentiation for U.S. customers.
“We consciously invest in and foster innovation from seed and beyond,” commented Alk Brand, Group Chief Executive Officer. “Our innovation can be seen through the value-added products we have available around the globe. Not only are we delighting customers, but we are also successfully reducing inputs, food waste, and illustrating our commitment to protecting the health of the environment in the most sustainable way possible. At the IFPA Floral & Produce Global Show, we are proud to be able to show attendees the variety of products we offer worldwide.”
To learn more about Westfalia and its cutting-edge strategies, stop by booth #4347 at the Global Produce & Floral Show.