C.H. Robinson Driving Produce Sales with Welch’s® Back-to-School In-Store Displays
C.H. Robinson and Associated Food Stores are helping to drive produce sales by challenging retailers to create back-to-school themed displays featuring Welch’s® fresh grapes.
Broulim’s Fresh Foods, in Rigby, Idaho, constructed an interactive school bus display using Welch’s® grapes and encouraged shoppers to “Make it a Grape School Year,” according to a press release. As part of C.H. Robinson and Associated Food Stores three-week promotional price for Welch’s® grapes, employees at Broulim’s in Rigby designed a unique and memorable merchandising concept that resonated with both adult and child customers for providing not only a value price and promoting a healthy back-to-school snack option, but also providing an interactive display that children could walk through while their parents shopped.
About 50 Associated Food Store retail members participated in the Welch’s® grape promotion and successfully drove store level excitement and reported a 63% increase in category sales from the number of sales three weeks prior to running the promotion.
C.H. Robinson
