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Mission Produce Launches 'Minis' Avocado Bags

Mission Produce Launches 'Minis' Avocado Bags



OXNARD, CA - As a global company, small is usually not the first word that comes to mind when you think of Mission Produce. However, the company has developed a new bag design for ‘Minis,’ the company’s extra small avocados.

Robb Bertels, Vice President of Marketing, Mission Produce“Mission has always produced these extra small avocados, but they’ve typically been sold to foodservice. With the evolution of healthy-snacking, to-go packaged foods and 100 calories packs we know there is a need for a to-go, value-added avocado,” said Robb Bertels, Vice President of Marketing.

The package features a consumer friendly design, where small avocados tumble across a green background beneath a bold ‘Minis’ label.

Mission Minis - Front of Package

Mission’s Mini avocados are “Small But Mighty,” and they can be used in a variety of recipes, and the backside of the package presents one such recipe, Avocado Brunch Toast.

Brent Scattini, Vice President of Sales and Marketing, Mission ProduceBrent Scattini, Mission’s Vice President of Sales & Marketing added, “One of our initiatives is to efficiently sell what the tree produces. By creating this package, it gives us the opportunity to develop a retail pack that both addresses a consumer need and helps us optimize our fruit utilization throughout the year.”

Mini avocados are approximately 3.5 ounces each and yield about 1/4 - 1/3 cup of creamy avocado goodness. They are the perfect single-serving avocado. One Mini yields the exact amount of avocado for a sandwich, a smoothie, or simply, on its own, as a snack. The beauty of Minis is that the entire avocado is used, so there is zero food waste.

Mission Minis in Kitchen

Mission’s Minis are currently being supplied from Mexico. They’re packaged in 2 lb bags, with approximately 8-10 mini avocados in each bag. Today they can be found in Grocery Outlet stores in Northern California.

Mission Produce



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