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Square Roots Expands Distribution Through Partnership With SpartanNash; John Kell Discusses

Square Roots Expands Distribution Through Partnership With SpartanNash; John Kell Discusses



NEW YORK, NY - Indoor farming has made its way into the spotlight, even recently being called one of Whole Foods Market's Top 10 Food Trends for 2022. Making a name for itself in the growing space, Square Roots is showcasing its controlled environment agriculture (CEA) prowess, recently announcing its local, Michigan-grown products will be featured in almost 50 SpartanNash corporate-owned retail stores throughout the state as it expands distribution with the grocer.

John Kell, Director of Communications, Square Roots"Square Roots' expanded distribution with SpartanNash showcases the rising interest from consumers and retailers in locally grown food that is delicious, nutritious, and responsibly farmed," said John Kell, Director of Communications.

Now available for purchase in D&W Fresh Market, Family Fare, VG’s Grocery, and Forest Hills Foods, according to a release, Square Roots’ products have already caught consumer attention and are continuing to gain momentum in the retail market.

Square Roots was founded by Kimbal Musk and Tobias Peggs and uses technology and data to connect food, farmers, and consumers in new ways. Through these methods, the company has set out to create an ecosystem in which local food can be widely available on a global scale, year-round.

Square Roots is showcasing its controlled environment agriculture (CEA) prowess, recently announcing that its local, Michigan-grown products will be featured in almost 50 SpartanNash corporate-owned retail stores

With more than 250 retail locations nationwide under its belt, including SpartanNash, Whole Foods Market, Fresh Thyme Market, FreshDirect, Meijer, Gordon Food Service Stores, and more, where will Square Roots land next?

For more updates from the CEA sector and the industry as a whole, keep reading AndNowUKnow.

Square Roots



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Square Roots

We are a seed-to-sales urban farm, connecting people in cities to local, real food. The farm team grows a variety of fresh...