Three TargetExpress Stores Coming to the Bay Area
SAN FRANCISCO, CA - Target's new TargetExpress format will be making its West Coast debut in 2015 with the announcement of two new stores in San Francisco’s Financial District and Berkeley, CA as well as a third Bay Area store whose exact location has yet to be specified by the retailer. These three new stores will mark the first time Target has expanded TargetExpress outside of Minneapolis.
Kamau Witherspoon, Senior Director of Store Operations at Target, is excited about the reception the new stores will receive in the Bay Area.
“From listening to our guests at the two San Francisco City Target stores, we know the smaller format of TargetExpress will fit right into the busy San Francisco Bay Area lifestyle and enable us to cater to each community’s needs,” Witherspoon revealed.
According to a press release, Target has conducted an exhaustive survey of the local communities the TargetExpress stores will be serving. This will allow the retailer to customize the merchandise of each store to ideally suit the people who will be shopping there.
For example, the San Francisco store will feature a large grab-and-go area with sandwiches, salads, breakfast items like yogurt and mid-day snacks to cater to busy commuters who populate the bustling city. The Berkeley location, on the other hand, will focus more heavily on grocery items, like fresh produce, dairy, frozen, snacks and beverages because of the large population of students and families living in the area.
Both TargetExpress stores will feature essentials in home, beauty, and electronics in addition to Target's own featured brand lines. Shoppers will also have access to Target's popular pick-up-in-store and pharmacy services.
According to a press release, the Berkeley and San Francisco locations are expected to open in March 2015. The third location is also expected to open that same year, with an announcement of its proposed location to come in the next several months.