Healthy Family Project Names Rebecca Waxman as New Social Media Manager and Promotes Tracy Shaw and Andrea Wiggins; Trish James Comments
ORLANDO, FL - Healthy Family Project is strengthening its digital marketing ring with a trifecta of recent appointments. Welcoming its newest addition to the team, the organization has named Rebecca Waxman as Social Media Manager, in addition to promoting Tracy Shaw to Senior Digital Marketing Manager and Andrea Wiggins to Marketing Coordinator.
Waxman brings eight years of experience in social media marketing and a background in child and family studies to her new role with Healthy Family Project. According to a press release, Waxman will lead Healthy Family Project’s social media strategy and implementation under Shaw.
Together, Waxman and Shaw will work to develop and implement Healthy Family Project’s evolving consumer digital strategy.
Shaw has led digital marketing efforts across Healthy Family Project’s digital, retail, and brand campaigns for two years. During her time with the organization, she has increased website visitation year over year by 40 percent, surpassed 1 million yearly website visits, and increased social media impressions to more than 12 million impressions in 2022, the release noted.
Wiggins is now taking on the role of Marketing Coordinator.
She will work directly with the Produce for Kids retail team and Healthy Family Project’s Business Development Director, implementing digital strategy for retail cause marketing campaigns.
Wiggins has played a vital role in digital retail efforts, including a new bilingual cookbook which debuted in 2022, and the organization’s TikTok success, as it reached 600,000 users in 2022 and is poised to double the reach in 2023.
Trish James, Vice President at Healthy Family Project, commented on the appointment of these new team members.
“The digital marketing space has exploded over the past three years,” said James. “We intend to keep up with our ever-growing audience demand and offer unrivaled support to our partners through our digital marketing team.”
Congratulations to each of these leaders on their recent appointments!