Southern Valley Reaches Its 30th Anniversary

Southern Valley Reaches Its 30th Anniversary



NORMAN PARK, GA – Southern Valley Fruit & Vegetable, Inc. officially turns thirty this month. The company will celebrate the close of its third decade on February 4th.

Kent Hamilton, Co-Founder, Southern Valley“As I look backward, I’m amazed at the obstacles we have overcome to get to where we are today,” said Kent Hamilton, one of the company’s Founders, in a press release. “Our success has been a group effort by a determined team here at Southern Valley. As I look forward, I see a thriving company achieving greater goals than any of us could imagine.”

Thirty years ago, the company’s four founders—Kent, his father, brother, and a family friend—came together with a dream and 100 acres. From those humble roots, the company has grown to span over 5,000 acres, growing year-round, in three locations.

Workers harvest pepper while Kaylee Hamilton looks on. Circa 1995.

The company’s ascent was not without hardship, though; in the first year of operation, Kirk Hamilton, the lead instigator of the operation, tragically passed away. The Hamilton family and local community rallied to support the family-owned company. Then, a couple of years later, another founding member, Benny Hamilton, passed away, as well. His wife, Wanda, inherited Benny's share of the farm and company, and she and her son went to work.

The company brought in Wanda’s sister, Valda, and Valda and her sons and husband quickly assumed an integral role in the operation. Eventually, other community members joined the team, too, and by 2000, the farm was ready to expand and become more sustainable by growing during the winter months.

Kirk Hamilton, Benny Hamilton, and Wanda Hamilton in the packing shed during the first year of Southern Valley's establishment. They, along with Kent Hamilton, set the tone for the visionary farming operation that keeps Southern Valley a step above the rest.

The company expanded into Yucatan, Mexico, in 2003, and into Tennessee through a partnership with the Henderson family in 2009.

One thing has remained the same through the company’s extraordinary trajectory of growth; the company has remained a family-owned and operated farm with a progressive and innovative approach. Southern Valley is fully-integrated and handles all aspects of its farming operation from seed to shelf. Product begins as seed in the company’s greenhouse, is transplanted by hand in to the soil, hand-picked, then packed, sold, and shipped—all in-house, through the farm’s employees.

Southern Valley Produce

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Southern Valley Fruit & Vegetable



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Southern Valley

We are a female-owned and family-operated company that combines old fashioned values and traditions with progressive and...