Fresh Thyme Farmers Market Taps New Partner for Ad Campaign
CHICAGO, IL - Fresh Thyme Farmers Market is on a roll with its plans for expansion, announcing an opportunity for Midwest growth in February of last year and a restructuring of its stores in October. Now the retailer is honing in on its marketing efforts, gaining a new partner to head up the initiative, an advertising agency known as The Distillery Project Chicago (DPC).
According to the news source Chicago Business Journal, DCP announced on Tuesday that it will soon be launching a “broad-based brand campaign” for the fresh-focused grocer. For the kickoff of this new campaign, DPC will launch an array of TV commercials as well as ads for remote work, radio, digital, and social media outlets.
This new partnership marks Fresh Thyme’s transition from its previous marketing partner, Schafer Condon Carter Chicago. While the campaign may not be broadcasted on a national scale, this campaign is expected to catapult the grocer into an unprecedented phase of growth.
How will this new marketing partnership help Fresh Thyme Farmers Market expand the organics and produce categories? For more exciting news in the fresh-focused retail sector, keep checking in with us at ANUK.