SOLEDAD, CA - Though the first-ever United Fresh LIVE! virtual trade show wrapped last week, the possibilities it opened up for the industry will continue to affect produce at large for years to come. As one of the 12,000 attendees at this year’s show, Kori Tuggle and the Braga Fresh team were some of many who walked away from last week with unprecedented insights into where produce is headed.

“United Fresh LIVE! was a great experience. It was definitely a ‘learn by doing’ experience that was very eye-opening,” Kori, Vice President of Marketing and Product Development, shared with me. “What the United Fresh team was able to pull off in such a short time period was really impressive. Not only was the experience a historical first for our industry, but the execution, engagement, and communication throughout was spot on and brought our industry together during this time of uncertainty.”

If you were able to swing by Braga Fresh’s virtual booth, you might have found yourself heart-eyeing a couple of the grower’s latest product line additions, including the new purple baby broccoli and 13 value-added, conventional and organic veggies under both the Josie’s Organics and Braga Fresh brands.

“In addition to unveiling new products, we also debuted a 3-D tour of the Braga Family Barn. We’ve hosted many customer tours out there on our home ranch, so to do this virtual tour was a way to bring our home ranch to the show,” Kori added.

Even if you didn’t swing by Braga Fresh’s booth, there were still plenty of opportunities to hear from the grower’s team firsthand. Taking a front seat at the Organics LIVE! General Session, company President Rod Braga joined Albertsons’ Rich Mendonsa and Jerry Callahan, Castellini Group’s Brian Kocher, and the Organic Produce Network’s (OPN) Tonya Antle in a riveting discussion on the organics sector.

“Being a part of the Organics panel with OPN on Wednesday was an honor. With over 600 attendees to the session, I believe the large audience validates the level of focus on organics and the growth opportunities that abound across fresh produce,” Kori explained. “The added value of the virtual platform was that we could invite all of our employees to watch the panel for free and share the YouTube recording afterward.”

Those looking to reminisce on all that was touched on during the Organics LIVE! General Session can click here to re-watch the discussion.

And, as we as an industry continue to pave the path for produce’s future, AndNowUKnow will continue to report on the latest industry news.

Braga Fresh